畢節(jié)煙葉品牌可持續(xù)發(fā)展策略研究

Sustainable Development Strategy of Leaf Tobacco Brand in Bijie

摘要: 煙葉是卷煙工業(yè)的重要原料，是煙葉主產(chǎn)區(qū)煙草商業(yè)企業(yè)的主要產(chǎn)品，是煙區(qū)農(nóng)民經(jīng)濟收入的主要來源。如何在適宜地區(qū)發(fā)展穩(wěn)定的、質量均衡性高的、具有區(qū)域特征明顯的優(yōu)質品牌煙葉，是煙葉產(chǎn)區(qū)的首要任務。貴州省畢節(jié)地區(qū)是全國烤煙主產(chǎn)區(qū)之一，如何充分發(fā)揮畢節(jié)的自然生態(tài)優(yōu)勢和地理經(jīng)濟優(yōu)勢，提高畢節(jié)煙葉質量，突出畢節(jié)山地煙葉特色，穩(wěn)定畢節(jié)煙葉市場份額，增強畢節(jié)煙葉的市場竟爭能力和可持續(xù)發(fā)展能力，是畢節(jié)煙草商業(yè)企業(yè)的主要任務。

Abstract: Leaf tobacco is not only the important material of tabacco industry, but the leading products of tobacco commodity, and the main economic source of farmers in tobacco production regions, where the development of quality brand leaf tobacco is important. Bijie in Guizhou Province is an important tobacco producion region in China, so currently the primary task of cigarette commodity enterprise in Bijie is to improve the quality of leaf tobacco with specific mountainous character basing on the advantage of natural ecology and economy, and balance the local market share to promote the competence and sustainable development ability.