黔西南煙葉品牌建設的必然性及其發(fā)展對策
Inevitability of Tobacco Brand Construction in Southwest Guizhou and Its Development Strategies
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摘要: 凝聚著巨大無形資產(chǎn)的煙葉品牌，是煙草企業(yè)利潤最大化和市場競爭力的有效載體。筆者在此介紹了黔西南州煙葉質(zhì)量的特征，分析了煙葉品牌建設的必然性，提出了黔西南州煙葉品牌建設的相關對策。Abstract: A huge pool of intangible assets of tobacco brands was an effective carrier with profit maximization and market competitivenes of tobacco companies. In this article the quality characteristics of Qianxinan flue-cured tobacco was exhibited, the inevitability of tobacco brand construction was analyzed, and suggestions were proposed on tobacco brand construction.
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